Shiseido

A luxurious beauty product

Shiseido is a skincare and makeup company from Japan.

MY ROLE

As a passionate Digital marketing lead for this project, I worked with Project Plan and Sales team to deliver the result. I handled this project for one year. My responsibilities are to create digital marketing proposals for their Shiseido Big Bag makeup and Shiseido Internal Power Resist.

My responsibilities also extended to the art director, social media specialist, and paid ads officer.

METRICS

I increased the number of impressions and number of reach profile of Shiseido. We increased 14M of profile impression and increased 571K of profile reach.
I increased 11K followers in February
I increased 23K engaged users.
Shiseido leads another competitor in growth.
Had 4% weekly growth YOUTUBE

Had 57K views in the video of Shiseido's “Exotic Shimmering Look”.
Had 25K views in the video Retro Glam Look
ncreased 8.5% subscribers growth in Shiseido

KEY TAKEAWAYS

As a new Digital Marketing Lead for this project, it taught me the importance of communicating between departments
I learned more about digital marketing through an online course and collaborated with my only team member to develop a road map to make my team become revenue makers.
. At the end of the project, I successfully saved $2,000 for doing with the internal team than hire a vendor while delivering 150% of traffic target to its e-commerce.