About Ayu
Marketing Manager
Data-driven, Detail-oriented, and Problem solver

Bio
As a Social Media Specialist turned Marketing Manager, I understand what it means to market products that can communicate with the customer, are cohesive, and scalable. I have built awareness for products from Fast Moving Customer Goods (FMCG), media, and digital products, which is helpful for working through requirements and customers. I feel at ease working with the Business Development Team, Developer, and Creatives.
I have 6 years of experience in a wide range of disciplines including data, analytics, digital marketing, conversion optimization, and content writing. These experiences have given me unique insights into customer personas while challenging my own assumptions.
Noteworthy Skills
Customer Journey Maps, Creating Customer Personas, Data Analysis & Visualisation, Copywriting, Digital Marketing, Google Sheets, Google Analytics, Facebook Ads, Instagram Ads, TikTok Ads, LinkedIn Ads, Google Tag Manager, Figma, Miro, Asana, Slack, Hubspot, ClickUp, Elementor, Sendy, Mailchimp, Unlayer, and Canva.

"Ayu is a very professional and corporative person. Besides that, Ayu always wants to learn new things which make working with Ayu never boring and there are always new challenges. Ayu is also a colleague who can be a good sharing friend and is always willing to share her knowledge with others. I hope someday I can work with her again."
- Hamidah Taqwa, Head of Content Shox Rumahan
Let's Connect
Please feel free to reach out.
I am open to chatting about work or side projects opportunities, sharing my feedback or input, and really anything... As always, I’ll my best to answer you in a timely fashion. Cheers.