Resume
Experience
2020 - Present
Marketing Manager
PT C Channel Media Indonesia
Jakarta, Indonesia
Promoted from Social Media Specialist to Media Manager. Currently working as Marketing Manager for Influencer Platform (LEMON).
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Support VP of Business in delivery of effective marketing programs that achieve company and client objectives
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Assist in the execution of a variety of marketing initiatives that drive brand awareness, trial, and distribution, including the day-to-day execution across marketing campaigns, promotions, and sales support
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Support the development and execution of sales and marketing materials, adapting scopes, timelines, and deliverables as needed for maximum benefit
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Increase revenue to Rp3B to the company in 2021
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Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for the Small Medium Business (SMB) market
2019 - 2020
Media Manager
PT C Channel Media Indonesia
Jakarta, Indonesia
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Streamlined operational processes and workflow to increase the efficiency of team performance and resource allocation using analytical tools (i.e Fanpage karma and Supermetrics)
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Managed team of 8 employees and 4 interns, overseeing hiring, training, and professional growth of employees.
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Developed content guidelines and social media guidelines as standard operating procedure for the team
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Increased brand awareness for client's digital marketing campaign through the creation of marketing plan and Search Engine Marketing (SEM)
Education
2011 - 2015
GPA 3.18 / 4.00
BRAWIJAYA UNIVERSITY
Bachelor of Communication Science (B.Sc)
Malang, Indonesia
Professional skillset
Entrepreneurial Mindset
Go-to-Market Planning
Teamwork & Collaboration
Digital Analytics
Languages
Bahasa Indonesia (Native)
English (Proficient)
Spanish (Proficient)