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Lemon Platform

All in one influencer platform

A data-oriented platform for brands and agencies to connect with nano and micro-influencers.

MY ROLE

As a Marketing Manager, I worked with the Developer and Sales team to assist in the launch of the product. I composed user journeys, created personas, managed customer service, and onboarding delivered marketing qualified leads to Sales Team, and work closely with the Vice President of Business and CEO.

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METRICS

  • 1500% increase in revenue

  • The highest customer registration (448%) brand registration

  • Implemented customer service bot and save 1,320 working hours

Traffic Acquisition with respect to countries
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Revenue acquisition with respect to countries
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Profit Vs Cost Report
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KEY TAKEAWAYS

  • As one of the most recent products I've worked on, I've validated that I can work with new technologies of automatization tools (i.e Zapier, Wappin )

  • How to increase communication through all team members by optimizing the tools that are already in use like Asana, ClickUp, and Slack.

  • How to use other techniques from other disciplines to strengthen my process. This comes from the realization of copywriting to support UX team.

Ayu Handayani | Marketing Manager
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